High Quality Links – the Gold of SEO

Google values backlinks to your website (links from other sites to yours) as votes for your website’s popularity/relevance.

Links = Gold in SEO.

The first step in acquiring links is to create GREAT CONTENT.

Then you have to tell the world about that content.
John Chow has an awesome formula for spreading the word.
Create a list websites related to your field and contact the owners about your content.