The Tenacious Frog Manifesto
At the time TenaciousFrog.com was just taking its first steps the world was in the midst of the 2008-2009 global recession. People wanted to be led in how to come out of the economic crisis. They wanted to know how to market their small businesses effectively in order to put food on their family’s table. And they wanted to help their family, loved ones and friends to do the same.
In short they wanted a movement and they wanted a tribe of like-minded individuals that would help them to be courageous and tenacious.
TenaciousFrog.com was built for just such a purpose. TenaciousFrog.com was built to catalyse just such a movement. This is the movement my fellow small business people. This is not a drill. The small business revolution’s time has come! Join it.
A word on money and small business
I don’t work for money. I like having money (just like anyone who buys from markets that don’t barter) 
But I do not work for it. I work to eat, to fund my pursuits and hobbies, to advance my mission, to support my family, to treat my friends, and to give back to humanity.
Money is just one means of doing that, and often it is not the best.
I believe firmly that it is wrong for someone to do things that violate self just to earn money. I urge you also to put conscience before profits.