Category Archives: marketing

Service Areas, Google Places and the Monopolisation of Small Business Advertising

Last time the frog broke news on the new “post to your place page” feature in the Google LBC. It was nice to have it picked up by Blumenthal and read his enlightening thoughts on understanding “post to your place page” feature’s importance.

Today I noticed another new feature, “Service Areas” (something every small service business [...]

See what your visitors see - AttentionWizard’s HeatMaps

I found an interesting service today and thought I would mention it in a quick rant.
For anyone concerned with a user friendly interface (and who isn’t?) this tool is brilliant. And it even has a free service!
AttentionWizard
Heat maps show where users look most (/look first) on your webpages. This particular service uses an algorithm that [...]

“post to your place page” - Google Local Business Center turning into a small business blog dashboard

So as far as I can tell Google just rolled this update out.
The Google Local Business Center (the dashboard where businesses can edit their local business listings) has added a new feature:
“post to your place page”
It seems to be a some sort of blogging functionality for creating posts about your business which then show up [...]

The Google Local Listings Ads Are Coming…

There has been a lot of talk about these new ads:
Google Intros Local Listing Ads to LBC in Limited Markets - Blumenthal
My Thoughts on Google Local Listing Ads - David Mihm
They haven’t come to Florida yet so I have a little breathing (and learning) time…
It seems that the jury is still out on whether they [...]

Mining your customer database for gold and Google Maps

I have been reading Tom Feltenstein’s 401 Killer Marketing Tactics…  so my marketing muscles are looking rather buff.
One idea I found in the book that I am applying as we speak for a client is the idea of a customer map.
The map would have pin-points at the address of each current/past customer. (actually all customers [...]

Lucky? Smart? A bit of the two

In one of my binders I had the following article about the founder of Tripod and his business startup adventure:
Luck or Smart?
My personal opinion (for what its worth) is that entrepreneurs are prepared. That is that they are prepared for the opportunities that are out there. They are prepared to take advantage of them and [...]

Book Yourself Solid certification

Book Yourself Solid by Michael Port is expanding into a certified consulting program.
I am not one for being overworked and overbooked by any means and believe that balance and living are more important than money, so at first I judged the book negatively by its cover. (that is never a good thing…)
Finally curiosity got the [...]

Google AdManager

So I haven’t given Google AdManager yet. (probably a bad way to start a post about it, but…)
But I started an account and I receive the announcement emails.
And on Sept 24 (2009) Google announced the Google AdManager youtube channel.
I love tutorials.

My recent projects, focus, and a refresher course

I have been quite busy lately with various projects for myself and clients.
I have a large online project that I currently maintain and I am launching an online marketing campaign for a new client.
I have three personal online marketing projects that I am working on. And I have two local marketing campaigns I am maintaining [...]

Apple’s Garage

This old article on Apple Computer’s original garage office has hung in my garage for a long time inspiring me.
Apple is a rather inspiring company. Steve Jobs in particular has always stayed focused on a strong vision for the company.
(sidenote: I like Apple the company and believe their products are much better than *cough* MS [...]