Category Archives: seo

Service Areas, Google Places and the Monopolisation of Small Business Advertising

Last time the frog broke news on the new “post to your place page” feature in the Google LBC. It was nice to have it picked up by Blumenthal and read his enlightening thoughts on understanding “post to your place page” feature’s importance.

Today I noticed another new feature, “Service Areas” (something every small service business [...]

See what your visitors see - AttentionWizard’s HeatMaps

I found an interesting service today and thought I would mention it in a quick rant.
For anyone concerned with a user friendly interface (and who isn’t?) this tool is brilliant. And it even has a free service!
AttentionWizard
Heat maps show where users look most (/look first) on your webpages. This particular service uses an algorithm that [...]

“post to your place page” - Google Local Business Center turning into a small business blog dashboard

So as far as I can tell Google just rolled this update out.
The Google Local Business Center (the dashboard where businesses can edit their local business listings) has added a new feature:
“post to your place page”
It seems to be a some sort of blogging functionality for creating posts about your business which then show up [...]

The Google Local Listings Ads Are Coming…

There has been a lot of talk about these new ads:
Google Intros Local Listing Ads to LBC in Limited Markets - Blumenthal
My Thoughts on Google Local Listing Ads - David Mihm
They haven’t come to Florida yet so I have a little breathing (and learning) time…
It seems that the jury is still out on whether they [...]

Mining your customer database for gold and Google Maps

I have been reading Tom Feltenstein’s 401 Killer Marketing Tactics…  so my marketing muscles are looking rather buff.
One idea I found in the book that I am applying as we speak for a client is the idea of a customer map.
The map would have pin-points at the address of each current/past customer. (actually all customers [...]

My recent projects, focus, and a refresher course

I have been quite busy lately with various projects for myself and clients.
I have a large online project that I currently maintain and I am launching an online marketing campaign for a new client.
I have three personal online marketing projects that I am working on. And I have two local marketing campaigns I am maintaining [...]

How To Leverage Free Business Listings To Boost Your Rank In Google

On Google Local, citations (the links to your listings in other business listing services) are key.
The following is a list of (mostly) free business listings:

superpages.com
yahoo local listings
bing local listings
insiderpages.com
InfoUSA.com
citysearch.com
merchantcircle.com
hotfrog.com
magicyellow.com
openlist.com
localsearch.com
akama.com
cityvoter.com
IBeginSource.com
addresses.com
getfave.com
yellowusa.com
Yelp.com
localeze.com
yellowpages.com
allpages.com
kudzu.com
zvents.com
manta.com
topix.com
yellowpages.iaf.net
citywaboo.com

And if that is not enough for you….
Here is a very comprehensive list of internet yellow pages

Creating sitemaps

Just a quick rant post.
Sitemaps are important for Google.
If your site is built on wordpress there is a nifty wordpress sitemap plugin. very nifty and useful.
If you use another CMS it may have its own add-on for sitemaps.
And in other cases there are nifty generators like, http://www.xml-sitemaps.com/