Category Archives: local

Service Areas, Google Places and the Monopolisation of Small Business Advertising

Last time the frog broke news on the new “post to your place page” feature in the Google LBC. It was nice to have it picked up by Blumenthal and read his enlightening thoughts on understanding “post to your place page” feature’s importance. Today I noticed another new feature, “Service Areas” (something every small service [...]

“post to your place page” – Google Local Business Center turning into a small business blog dashboard

So as far as I can tell Google just rolled this update out. The Google Local Business Center (the dashboard where businesses can edit their local business listings) has added a new feature: “post to your place page” It seems to be some sort of blogging functionality for creating posts about your business which then [...]

The Google Local Listings Ads Are Coming…

There has been a lot of talk about these new ads: Google Intros Local Listing Ads to LBC in Limited Markets — Blumenthal My Thoughts on Google Local Listing Ads — David Mihm They haven’t come to Florida yet so I have a little breathing (and learning) time… It seems that the jury is still [...]

Mining your customer database for gold and Google Maps

I have been reading Tom Feltenstein’s 401 Killer Marketing Tactics…  so my marketing muscles are looking rather buff. One idea I found in the book that I am applying as we speak for a client is the idea of a customer map. The map would have pin-points at the address of each current/past customer. (actually [...]

My recent projects, focus, and a refresher course

I have been quite busy lately with various projects for myself and clients. I have a large online project that I currently maintain and I am launching an online marketing campaign for a new client. I have three personal online marketing projects that I am working on. And I have two local marketing campaigns I [...]

How To Leverage Free Business Listings To Boost Your Rank In Google

On Google Local, citations (the links to your listings in other business listing services) are key. The following is a list of (mostly) free business listings: superpages.com yahoo local listings bing local listings insiderpages.com InfoUSA.com citysearch.com merchantcircle.com hotfrog.com magicyellow.com openlist.com localsearch.com akama.com cityvoter.com IBeginSource.com addresses.com getfave.com yellowusa.com Yelp.com localeze.com yellowpages.com allpages.com kudzu.com zvents.com manta.com topix.com [...]