Google’s adwords explanation A source of info from Goog about their adwords program. Thought I’d throw it on here until I have time to make a better page about Adwords and optimising Adwords campaigns.
google adwords
Google is slap happy
Google wants quality. Opposing their desire is the desire of many to make money quickly without providing much value. Do that and Google will slap you. The solution to not being slapped? Provide value. That is the basic message of this Adcents.com post “how to overcome the google slap”
A quick and simple [hopefully] guide to Google Adwords
Google is often very good at explaining the complex in simple terms. Here is a brilliantly constructed interactive guide to Google Adwords Settings