Google’s adwords explanation A source of info from Goog about their adwords program. Thought I’d throw it on here until I have time to make a better page about Adwords and optimising Adwords campaigns.
The Google Local Listings Ads Are Coming…
There has been a lot of talk about these new ads: Google Intros Local Listing Ads to LBC in Limited Markets — Blumenthal My Thoughts on Google Local Listing Ads — David Mihm They haven’t come to Florida yet so I have a little breathing (and learning) time… It seems that the jury is still [...]
Google AdManager
So I haven’t given Google AdManager yet. (probably a bad way to start a post about it, but…) But I started an account and I receive the announcement emails. And on Sept 24 (2009) Google announced the Google AdManager youtube channel. I love tutorials.
Google changing up its local search algorithm
Google has been making changes to its local search algorithm (the formula that determines rankings). Google is, among other things, penalising category spam. Here is a good article on that: Google’s Recent Changes to its Local Algorithm As of October 2009, Google has also changed from the 10-pack to a “lucky” 7-pack. Here is another [...]
Google is slap happy
Google wants quality. Opposing their desire is the desire of many to make money quickly without providing much value. Do that and Google will slap you. The solution to not being slapped? Provide value. That is the basic message of this Adcents.com post “how to overcome the google slap”
Keyword Meta Tags are Useless – Ha! I told you so.
People’s misconceptions about the workings of search engine optimisation are rampant. A little knowledge is usually a very dangerous, or (in this case) annoying thing. Clients and potential clients always have questions about meta tags or they are completely sure that meta tags are some kind of magic and they need them even though I [...]
A quick and simple [hopefully] guide to Google Adwords
Google is often very good at explaining the complex in simple terms. Here is a brilliantly constructed interactive guide to Google Adwords Settings
Google Location Extension – confusing
So, I started seeing these strange additions to ads on general keywords that are being run by local advertisers doing geo-targeted campaigns. So I would type in “XYZ information” and the ads on the right would have “XYZ service, Florida.” hmmm. That’s new… Then today I receive an email from google talking about “location extensions” [...]
Good Marketing – Google’s Pet Stick
This is a funny and good example of marketing, from Google. It is a marketing case study featuring the product “pet stick“
Google Voice
Grandcentral became Google Voice Google Voice gives you one number to rule them all [all of your phones]. How is that for fancy telephony?!