I found an interesting service today and thought I would mention it in a quick rant.
For anyone concerned with a user friendly interface (and who isn’t?) this tool is brilliant. And it even has a free service!
AttentionWizard
Heat maps show where users look most (/look first) on your webpages. This particular service uses an algorithm that [...]
here is an interesting article about getting customer reviews on Google!!
http://www.semreportcard.com/small-buiness-tips-for-local-online-customer-reviews/
Ok. So Blumenthal had an interesting post detailing with a pie chart how to get your google local listing 100% complete.
Although whether this matters or not is up to debate and the odds are on the side of it NOT mattering.
But it is fun to have a 100% nonetheless so I tested it out [...]
Google has been making changes to its local search algorithm (the formula that determines rankings).
Google is, among other things, penalising category spam.
Here is a good article on that:
Google’s Recent Changes to its Local Algorithm
As of October 2009, Google has also changed from the 10-pack to a “lucky” 7-pack.
Here is another article about Google’s changing [...]
*frustrated exhale*
I have been ranting about frustrations with client expectations lately.
One of the areas (for me) where this is the most frustrating is in the realm of SEO. Clients have all kinds of seo misconceptions that they are so sure of when the reality is totally the opposite.
So today I am googling (for later [...]
People’s misconceptions about the workings of search engine optimisation are rampant.
A little knowledge is usually a very dangerous, or (in this case) annoying thing.
Clients and potential clients always have questions about meta tags or they are completely sure that meta tags are some kind of magic and they need them even though I [...]
Linkbaiting is nothing new.
But refining the “newsworthiness” of the content to make the bait especially tempting to any would-be linkers is an art that can always be improved.
On that not let me say that I am out reviewing linkbaiting techniques today.
here is the definitive post on linkbaiting
Ok.
So my job A-Z is generate business and wow that business with excellent service so that they will bring repeat/referral business.
Everything that I do for myself and for my clients is focused on that “ONE” job.
Of course that one job has many factors, facets, whatever.
When it comes to generating business creating news, [...]
This article by the foremost local search engine optimisation expert, David Mihm, is a must read.
These are his “10 commandments of marketing online for small and local businesses”
I do local search engine optimisation for my small business clients and I have to say the list hits the nail on the head.
an interesting article on SEO by Yaro Starak
